San Francisco-based melodic doom/symphonic metal artist IVA TORIC has conjured a second track from her upcoming debut album, THE DEVIL'S MARK, due later this year. The "explosive and melancholy" (Ghost Cult Magazine) single "Actions Speak Louder" comes with a bewitching music video (seen below) directed by Matt Akana (Asking Alexandria, The Unlikely Candidates). "Actions Speak Louder" was produced and mixed by Jim Kaufman and features guest musicians Gregg Cash (Josh Todd and the Conflict, ex-Dorothy) on bass, Kemble Walters (Juliette & The Licks, Aeges) on guitars, Dylan Howard (Aeges) on drums and Sasha Smith on keys.
"'Actions Speak Louder' is about honesty," declares IVA. "It's about speaking truthfully and acting on your words. Do what you say you'll do especially when it's hard or inconvenient. When emotions are high and chaos reigns, we display our true character.
"I realize more and more each day how meaningless words are when they're not accompanied by congruent actions--from those we love and from our leaders. Actions Speak Louder is my mantra today."
Stream/download "Actions Speak Louder" today at:
Described by Kerrang! as a "syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink" (January 14, 2020), IVA uses her music to overcome personal challenges and relate to those who share the same issues.
IVA's debut single "DARK SIDE OF ME" was released earlier this year and depicts her lifelong struggle with chronic depression while itsethereal video shares her connection to nature with dark, mysterious elements and pagan aesthetics. "The lyrics are honest and raw," says IVA, "and for anybody who has struggled with their own mental health, self-esteem or body image, you'll find a part of yourself gazing back at you from within this song. Watch it here: https://www.youtube.com/watch?v=XpWMaZyAjOA.
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