HYRO THE HERO refuses to slow down or back down following a highly energized sold-out performance in February in Los Angeles, CA with Nothing More and Of Mice & Men, along with a boat-rocking set on the ShipRocked Cruise earlier this year. He's returned with a new music video for the pulverizing new single, "Never Back Down."

Featuring his signature blend of infectious modern rock riffs overlaid with invigorating rap vocals, which Uncivil Revolt described as being "a combination between Tupac and Zack de la Rocha of Rage Against the Machine," HYRO THE HERO stays true to himself in the video for "Never Back Down."

HYRO further elaborates stating, "Behind the scenes was so much fun with me and my band taking on different roles and expressing the fight of keeping your integrity and not falling prey to what is hot now. I love making music and want to see it rise to the top and staying true to myself in the process, without ever backing down."

Directed by Brian Cox of Flarelight Films (Hollywood Undead, Butcher Babies), "Never Back Down" can be seen streaming on Consequence of Sound HERE who state, "'Never Back Down' is aggressive throughout, showing Hyro's love of hip-hop and rock," or stream it directly below:

"Never Back Down" is featured on HYRO THE HERO's new album, FLAGGED CHANNEL, out now via SONY/RED MUSIC. The album, produced by Mitch Marlow (Papa Roach, Filter), includes guest appearances from James "Munky" Shaffer (KORN) and Ash Costello (New Years Day) while marking the first new material from HYRO THE HERO following his debut 2011 release Birth, School, Work, Death.

Stream/Buy Flagged Channel here: https://RED.lnk.to/FlaggedChannelAS.

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