10 YEARS AND MASCOT RECORDS PRESENT MUSIC VIDEO FOR “THE SHIFT”
New Studio Album Titled VIOLENT ALLIES Coming September 18
Pre-Order Here: https://smarturl.it/10YearsMusic
VIEW “THE SHIFT” HERE: https://youtu.be/yo-7PuzG97Y
Knoxville, TN – 10 Years and Mascot Records have presented the official music video for “The Shift” from their forthcoming new studio album Violent Allies (out September 18). The song has already been streamed over a million times on Spotify, and 2.2 million collective plays across all platforms. Additionally, the track is Top 25 at rock radio. To view the official music video, click here: https://youtu.be/yo-7PuzG97Y.
The band shares, ““We have all been missing the stage so much, and ‘The Shift’ is one of those songs that was built for the energy of the live show. Since we can’t be out on the road right now, we wanted to visually escape back to the days of touring, and bring that energy to the video."
The gold-certified Knoxville, TN alternative hard rock trio—Jesse Hasek [vocals], Brian Vodinh [guitar (live) /drums, bass, backing vocals (recording), and Matt Wantland [guitar / synth programming]—progress as a unit once more with the collected repertoire captured in the studio. Embracing heightened vulnerability, elevated songcraft, and sonic adventurousness, they convert the push-and-pull of their collective creativity into a cohesive, clear, and cathartic body of work.
“We don’t ever try to recreate what we’ve done in the past,” explains Jesse. “We knew we had to challenge ourselves to see what we had in us. If it’s not stressful, you’re not challenging yourself to grow. From the beginning, music has always been therapy and an outlet. We let ourselves enjoy the process, be vulnerable, and talk about those emotions. We got back to why we love music with the maturity of where we’re at in our lives. We were able to harness that love of creating from a wiser and more developed perspective.”
With the lead single “The Shift,” melodic guitars slide across a caustic beat before a rush of distortion ignites the refrain, “We are a violent virus, without a remedy.” Brian Vodinh offers, “Lyrically, it’s about the polarization of society and the human impact on the earth itself. We were thinking about how humans can be a virus to the Earth.” Singer Jesse Hasek adds, “As a society, we’re so distracted that we’re not united. When the pandemic happened, it became so important to finally see the positivity of humanity. We’ve realized we’re all in this together. You can pick a side, but we’re sitting in the same realm.”
The album title speaks to an overarching theme. “We came back to this quote, ‘There’s a strange power in the joining of unlike things’,” remembers Brian. “There is something incredibly special about how we create. Violent Allies is the perfect way to summarize it. We go through hell facing all challenges head-on, but the final product is worth it. Simultaneously, it reflects the state of divisiveness in The World. Everything is so political. Everyone is angry at each other. We’re better when we come together though.”
In the end, 10 Years keep growing as Violent Allies. “This record wasn’t just another record,” Brian leaves off. “It’s the result of working hard to improve on all levels. There’s a lot to dig into. It’s a graduated state for the band.”
“After all of this time, 10 Years is a brotherhood,” Jesse concludes. “I’ve spent the better half of my life accomplishing what I never thought was possible with these guys. It’s been an unexplainable, crazy, and awesome journey since Brian first asked me to join the band on his 19th birthday. We’ve beat the odds and continue to live life. It bothers me when people don’t try to push themselves to enjoy what life has to offer. Life is beautiful, if you really go for it and try. It can show you beauty—and that’s what this band has shown me.”